Apple saw an 'unusual buying pattern' among US shoppers this year. Tim Cook explains what happened.

Tech Insider : Business
Apple CEO Tim Cook
Tim Cook says tariffs helped boost iPhone sales in the June quarter.

Kevin Dietsch/Getty Images

Steve Jobs' 'genius' stemmed from being 'one of the most disagreeable people in history,' Marc Andreessen says

Tech Insider : Business
Apple cofounder Steve Jobs speaking with hands slightly raised
Apple cofounder and former CEO Steve Jobs would argue with someone about the "shape of a glass," Marc Andreessen said.

Justin Sullivan/Getty Images

Google took 25 years to be ready for this AI moment. Apple is just starting.

Tech Insider : Business, Technology
Larry Page (left) and Sergey Brin (right) eat lunch with early Google employees
Larry Page and Sergey Brin eating lunch with early Google employees.

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Apple finally got good news about the iPhone this week

Tech Insider : Business
iPhone display
The iPhone 16 sold better than its smartphone competitors in Q1.

Adam Gray/Reuters

Google has a massive mobile opportunity, and it's partly thanks to Apple

Tech Insider : Business
Android presentation at Google I/O 2025
An Android presentation at Google I/O 2025.

Google

What will Jony Ive's ChatGPT device be? We rounded up the best guesses on what he's cooking up for OpenAI.

Tech Insider : Business
Here's Jony Ive
Former Apple design chief Jony Ive sold his hardware startup io to OpenAI for nearly $6.5 billion.

BI Illustration

Sam Altman and Jony Ive crash Google's AI party. Apple wasn't even invited.

Tech Insider : Business, Style
Apple CEO Tim Cook (l) talks to head of design Jony Ive at WWDC 2019. At the developer conference a new professional Mac Pro computer in a special design was presented.
Apple CEO Tim Cook (left) talks to head of design Jony Ive at the company's WWDC event.

Reuters/Christoph Dernbach/dpa

How much would a made-in-USA iPhone cost? A Wall Street analyst says it could be $3,500

Tech Insider : Business, Environment
Opening iPhone box
If Trump makes good on this 25% iPhone tariff threat, Apple will face renewed cost pressures and could decide to increase the prices of its iPhones.

VW Pics/VW Pics/Universal Images Group via Getty Images

Here's why Apple can't make an iPhone in the US — no matter what Trump says

Tech Insider : Business, Technology
Tim Cook at an Apple Store in Chengdu, China
Apple CEO Tim Cook oversaw his company's deep investment in China. That was an enormously successful strategy for Apple — but now it's a real problem, argues author Patrick McGee.

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iPhone users are using these tricks to avoid a pricey upgrade

Tech Insider : Business
Man looking an iPhone display
Some iPhone users aren't ready to upgrade to the latest models.

Michael M. Santiago/Getty Images

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