Aritzia has arrived. With steady growth and a cultlike following, the Canadian brand looks unstoppable.

Tech Insider : Business
Christmas shoppers browse in Aritzia on December 24, 2025 in New York City.
Christmas shoppers browse in Aritzia on December 24, 2025 in New York City.

Jeremy Weine/Getty Images

I went to see the hype about Aritzia's Super Puff for myself. I left with a $300 coat.

Tech Insider : Business, Style
Jordan Hart posing
The modern taupe liquid shine Super Puff was available in an extra-large.

Jordan Hart/Business Insider

Gen Zers are obsessed with Aritzia's $148 Effortless Pant. Uniqlo's 'work uniforms' are Asia's budget answer to it — at a fraction of the price.

Tech Insider
People stand outside a UNIQLO shop in Beijing, August 24, 2013. REUTERS/Petar Kujundzic
People stand outside a UNIQLO shop in Beijing.

Thomson Reuters

Aritzia's mirrorless dressing rooms cause outrage online, but they seem to be a brilliant sales tactic

Tech Insider
TikToks of Aritzia
Aritzia's mirrorless-dressing-room approach has become a source of tension for some shoppers.

mynamejudi on TikTok, actressbecc on TikTok, dannndannnn on TikTok

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