BCG

Laura Ness Owens, chief marketing officer at Bobcat, a manufacturer of compact construction and landscaping machines, said that she wants to meet customers where they are searching for information.

Tracy-Ann Lim, the global chief media officer at JP Morgan Chase, said during this time of rapid change, CMOs need to understand the long-term implications of their decisions and their leadership.

CMOs are increasingly in the "driver's seat" of artificial intelligence strategy says BCG's Mark Abraham, global leader of marketing and sales, with oversight over budgets and decision making.

AI is forcing the consulting industry to reinvent itself.