The rise and fall of Birchbox, the once-buzzy startup that was sold off twice in 2 years and has recently resumed shipping boxes

Tech Insider
birchbox retail store CHICAGO, IL - DECEMBER 11: Guests celebrate the arrival of the Birchbox retail experience at Walgreens in Chicago (410 N. Michigan Ave.) on December 11, 2018 in Chicago, Illinois. (Photo by Daniel Boczarski/Getty Images for Walgreens)
Birchbox was acquired 10 years after launch for just $45 million.

Daniel Boczarski/Getty Images

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