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- Birchbox pioneered the monthly beauty subscription box and was once valued at nearly $500 million.
- But after some financial setbacks, Birchbox was acquired 10 years after launch for just $45 million.
- After a pause, the brand recently resumed shipping boxes, but some customers are not impressed.
Birchbox is back.
The company that pioneered the subscription beauty-box segment in 2011 has resumed shipping products to customers after a tumultuous few years that saw significant fulfillment interruptions as the brand was sold off twice.