I love scuba diving and coding. So I figured out a way to make a living doing both.

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Eliana Jordan
After teaching scuba diving around the world, Eliana Jordan learned to code and began building a scuba-diving booking app.

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The power of passions: Tapping into consumers' emotional bonds

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Two friends laughing and jogging together outside
Wellness is the second highest-rated passion among consumers, according to a survey by Mastercard.

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Don't try to turn your passion into a job or pay for private school, says business guru Scott Galloway

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Scott Galloway, lecturer in marketing at New York University
Scott Galloway, lecturer in marketing at New York University.

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