The power of passions: Tapping into consumers' emotional bonds

Tech Insider
Two friends laughing and jogging together outside
Wellness is the second highest-rated passion among consumers, according to a survey by Mastercard.

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Don't try to turn your passion into a job or pay for private school, says business guru Scott Galloway

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Scott Galloway, lecturer in marketing at New York University
Scott Galloway, lecturer in marketing at New York University.

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