Jaguar's rebranding rollout was either a 'brilliant' way to get attention — or a 'dangerous strategy.' Ad vets weigh in.

Tech Insider : Business, Politics
The vision concept for a new blue jaguar viewed from the side.
Jaguar's concept car came after a controversial reveal of the brand's new image.

Jaguar

Jaguar releases a concept for its new EV model after a controversy over its rebranding — which didn't feature a car

Tech Insider : Business, Politics
concept vision for new Jaguar cars
Jaguar debuted a concept car ahead of its all-electric vehicle lineup, seen here in "Miami Pink" and "London Blue."

Jaguar

Black, white, and boring: the monochroming of America's cars

Tech Insider : Economy
Illustration of gray cars.

Pete Ryan for Business Insider

The United States of Automobiles

Tech Insider : Economy
Illustration of Cars moving, making the American Flag.

Pete Ryan for BI

Tesla stock 'gets boring' as the market drills into the EV's company metrics and treats it more like a traditional automaker, investment research firm says

Tech Insider
Tesla CEO Elon Musk steps out of the new Tesla Model X during an event to launch the company's new crossover SUV on September 29, 2015 in Fremont, California.
Tesla CEO Elon Musk steps out of a Tesla Model X in 2015.

Justin Sullivan/Getty Images

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