How Chip and Joanna Gaines turned a tiny shop and real-estate company into a Magnolia empire

Tech Insider : Business
Photo of Chip and Joanna Gaines surrounded by images of how they made their net worth 4x3
Chip and Joanna Gaines turned their real-estate business into a lifestyle empire.

Cindy Ord/Getty Images; Magnolia; Target; Rachel Mendelson/Business Insider

I'm an inexperienced baker who tried making Joanna Gaines' biscuits. The recipe was surprisingly easy to follow.

Tech Insider : Business
A pile of biscuits on a white plate on top of a wood surface.
I made Joanna Gaines' biscuits, which are served at Magnolia Table.

Samantha Pettyjohn/Business Insider

Joanna Gaines launched a line of frozen baked goods at Target. I tried every item and ranked them from worst to best.

Tech Insider : Business
Three plates full of cookies.
Joanna Gaines and Magnolia Table released a line of frozen baked goods.

Samantha Pettyjohn

I'm an inexperienced baker who tried making Joanna Gaines' biscuits, and the recipe was surprisingly easy to follow

Tech Insider : Business
A pile of biscuits on a white plate on top of a wood surface.
I made Joanna Gaines' biscuits that are served at Magnolia Table.

Samantha Grindell/Business Insider

Chip and Joanna Gaines have turned Waco into a tourist hot spot. Here's a look at the properties they own in town, from a castle to a boutique hotel.

Tech Insider
A side-by-side of Chip and Joanna Gaines in front of a fireplace and a castle.
Chip and Joanna Gaines own several properties in Waco.

Courtesy of Magnolia/Lisa Petrole

Subscribe to chip-and-joanna-gaines