Exec of laptop maker says Apple's budget MacBook Neo is a 'shock to the entire market'

Tech Insider : Business
MacBook neo
The MacBook Neo came out in March.

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Apple unveils a lower-cost MacBook. Take a look at 'Neo.'

Tech Insider : Business
Apple MacBook Neo
The MacBook Neo comes in four colors.

Apple

  • Apple unveiled "Neo," a more affordable MacBook, on Wednesday.
  • The lower-cost laptop sells for $500 less than the entry-level MacBook Air.
  • Apple has also raised the prices of the new MacBook Air and Pro models.

Apple is trying something new: Selling a budget-friendly laptop.

Apple bumps up the prices of its new MacBook Air and MacBook Pro as global memory shortage continues

Tech Insider : Business
MacBook Pro
Apple launched a new MacBook Pro with a faster chip and larger storage. But it also costs more than the last model.

Apple

Michael Dell says he saw his former competitors make these 3 common mistakes

Tech Insider : Business
Dell CEO Michael Dell is pictured.
Michael Dell said his former competitors grew too quickly and misunderstood the market.

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