America's sweet tooth is looking for a new chain obsession

Tech Insider : Business, Economy
The storefront of a Sprinkles restaurant, featuring its cupcake ATM.
Sprinkles' abrupt closure signaled the end of the cupcake era.

Kayla Bartkowski / Los Angeles Times via Getty Images

I ordered cupcakes from Wegmans, Publix, and Walmart, and the cheapest ones were mostly a hit

Tech Insider : Business
Three packs of vanilla and chocolate cupcakes with white frosting and rainbow sprinkles one from Wegmans (bottom left), Publix (top), Walmart (bottom right)
I got cupcakes from Wegmans (bottom left), Publix (top), and Walmart (bottom right).

Elliott Harrell

A New York couple who saw their cupcake empire soar to a $66 million business in 2011 before going bust paid $350 to revive the brand

Tech Insider
A Crumbs cupcake shop in 2014.
A New York couple who saw their cupcake empire soar to a $66 million business in 2011 before going bust paid $350 to revive the brand.

Denise Marcotte/Getty Images

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