We waited in line for the 'Erewhon of New York' and saw the power of TikTok marketing firsthand

Tech Insider : Business
Authors posing in front of Meadow Lane
We joined New Yorkers in an hourslong line for Meadow Lane on Friday.

Jordan Hart/Business Insider

I'm a baker who tried to find the best store-bought pumpkin pie. Out of 4 desserts, there are only 2 I'd buy again.

Tech Insider : Business
Four slices of pie on clear-glass plates, in rows of two. The plates sit on a light-brown table with a serving utensil to the left of them.
I compared desserts from Safeway, Costco, Kroger, and Walmart to find the best store-bought pumpkin pie.

Molly Allen

New England grocery chain Market Basket used a court order to bar 2 ousted executives from its stores

Tech Insider : Business
Market Basket.
Market Basket has 90 stores throughout the New England area.

Matt Stone/MediaNews Group/Boston Herald via Getty Images

I walk to Trader Joe's every week to shop for my family of 4. These 10 items always make it into my cart.

Tech Insider : Business
I've lived in New York City for 18 years and make weekly treks to the nearest Trader Joe's.
I've lived in New York City for 18 years and make weekly treks to the nearest Trader Joe's.

Ted Berg

I tried 5 frozen acai packs from the grocery store to see which produced the best homemade smoothie bowl

Tech Insider : Business
five packets of frozen acai from the grocery store on a wooden surface
I found five varieties of frozen acai at local grocery stores.

Meredith Schneider

I ranked 4 store-bought barbecue sauces. The best was also the cheapest.

Tech Insider : Business, Style
barbecue sauces
I ranked four different store-bought barbecue sauces. My favorite was the perfect balance of tangy and sweet.

Erin McDowell/Business Insider

I follow the Mediterranean diet. Here are 16 groceries I love to buy at Aldi and how I use them.

Tech Insider : Business, Style
goat cheese and pesto from aldi
I stock up on Mediterranean-diet staples, like goat cheese and pesto, at Aldi.

Kristina Lopez

I'm a sommelier. I found 7 of the best cabernet sauvignons at the grocery store, and they're all $35 and under.

Tech Insider : Business, Environment
seven bottles of cabernet sauvignon on a counter
I found the best cabernet sauvignon at the grocery store.

Brianne Cohen

I ordered cupcakes from Wegmans, Publix, and Walmart, and the cheapest ones were mostly a hit

Tech Insider : Business
Three packs of vanilla and chocolate cupcakes with white frosting and rainbow sprinkles one from Wegmans (bottom left), Publix (top), Walmart (bottom right)
I got cupcakes from Wegmans (bottom left), Publix (top), and Walmart (bottom right).

Elliott Harrell

I'm a private chef. After trying croissants at Key Food, Whole Foods, and Trader Joe's, there was an obvious winner.

Tech Insider : Business
composite image of croissants from key foods, whole foods, and trader joe's
I taste-tested the croissants in the bakery sections at Key Food, Whole Foods, and Trader Joe's.

Fatima Khawaja

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