America's sweet tooth is looking for a new chain obsession

Tech Insider : Business, Economy
The storefront of a Sprinkles restaurant, featuring its cupcake ATM.
Sprinkles' abrupt closure signaled the end of the cupcake era.

Kayla Bartkowski / Los Angeles Times via Getty Images

I tried chocolate chip cookies from Crumbl, Insomnia, and Mrs. Fields with my kids. They were all good, but one was the clear winner.

Tech Insider : Business
Three chocolate chip cookies on separate white plates in front of Mrs. Fields, Crumbl, and Insomnia Cookies packaging.
We tried chocolate chip cookies from Mrs. Fields, Crumbl, and Insomnia.

Ted Berg

I tried 22 flavors of Crumbl cookies and ranked them from worst to best

Tech Insider
A pink box with six flavors of Crumbl cookies. The box is sitting on a wooden table.
I tried 22 different flavors of Crumbl cookies.

Ted Berg

A California teen hosted a bat mitzvah inspired by some of Gen Z's favorite brands — Glossier, Crumbl, and Starbucks. See inside.

Tech Insider
a ballroom with chandeliers and purple lighting
A Glossier-themed bat mitzvah.

Trisha Harrison Photography

Crumbl's most popular cookies have more calories than a Big Mac, and fans on social media are outraged

Tech Insider
a Crumbl cookie, equal sign, and Big Mac
A Crumbl cookie has more calories than a Big Mac.

Crumbl/McDonald's

I tried chocolate chip cookies from Crumbl and Insomnia and the winner had the best chewy texture

Tech Insider
composite image of the author holding up chocolate chip cookies from Insomnia and Crumbl
I tried Insomnia and Crumbl's takes on the classic chocolate chip cookie.

Jennifer Ortakales Dawkins/Insider

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