They were about to shut down their business. Then a raw TikTok changed everything.

Tech Insider : Business, Style
Portrait of ChocboxLA founders Brittany and Kevin.
Brittany Nemandoust, the founder of Chocbox, and her husband, Kevin.

Ethan Noah Roy for BI

I started a business with AI and no tech background. Here's what it still can't replace.

Tech Insider : Business, Environment, Style
Tim Desoto
Tim Desoto founded an AI startup in 2024 with no technical background.

Zachary Fineberg for BI

I've made $11.4 million from my clean skincare brand. Now, I'm rebranding to reflect my company's evolution and expect to double my revenue.

Tech Insider : Business, Style
Elina Sofia Wang wears a pink blazer and stands behind ESW Beauty products.
Elina Sofia Wang is the founder of ESW Beauty.

My Muse Photography

AI agents make agreeable coworkers, and that's a problem for solo business owners. Here are 3 ways they're fixing it.

Tech Insider : Business, Style
Tim Desoto, Yesim Saydan and Aaron Sneed
Founders Tim Desoto, Yesim Saydan, and Aaron Sneed all implemented a strategy to make their AI employees better.

Courtesy of Tim Desoto and Yesim Saydan; Michelle Bruzzese for BI

I'm a solo business owner who couldn't afford employees. A $20-a-month AI subscription became my team.

Tech Insider : Business, Style
Christina Puder
Christina Puder discovered the power of AI through a free account with Lovable, an AI coding assistant.

Christopher Gregory-Rivera for BI

I stopped bartending full-time to sell ice. My company now makes nearly $3 million a year, catering to Michelin-starred restaurants in New York City.

Tech Insider : Business, Style
man at bar
Richard Boccato launched his ice business in 2011.

Business Insider

I'm a solo founder with AI agents instead of employees. My 'council' of AI agents saves me 20 hours a week.

Tech Insider : Business, Style
Aaron Sneed

Michelle Bruzzese for BI

How 3 solo founders use AI to transform their content into business

Tech Insider : Business, Style
Katrina Purcell; Esosa Edosomwan; Gigi Robinson
Left to right: Katrina Purcell, Esosa Edosomwan, Gigi Robinson.

Isa Zapata and Joel Arbaje for BI; Courtesy of Esosa Edosomwan

AI is helping solo business owners work faster, think bigger, and stress less

Tech Insider : Business, Style
Dusti Arab; Pete Srodoski
Left to right: Dusti Arab and Pete Srodoski

Celeste Noche and Kendrick Brinson for BI

Seeking nominations for Business Insider's most innovative CMOs of 2026 list — submit entries by March 27

Tech Insider : Business
List thumbnail featuring headshot photos of: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny
From left: Leslie Berland, Don McGuire, Laura Jones, Dara Treseder, and Doug Sweeny.

Alyssa Powell/BI

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