I tried Red Lobster's Endless Shrimp, which once contributed to the chain's bankruptcy. It's still an unbeatable deal.

Tech Insider : Business
red lobster endless shrimp
I tried Red Lobster's revamped Endless Shrimp deal, which contributed to its bankruptcy. Two years later, it's still an unbeatable value.

Erin McDowell/Business Insider

Red Lobster diners loved 'Endless Shrimp.' Just don't ask the waiters about it.

Tech Insider : Business
A Red Lobster menu on a dining room table
Red Lobster's CEO, Damola Adamolekun, previously said he wouldn't bring back the Endless Shrimp promotion, which has long been blamed for the company's bankruptcy.

Illustration by Brandon Bell/Getty Images

I ate at Red Lobster for the first time since its revamp. I miss Endless Shrimp, but I can't wait to go back.

Tech Insider : Business
red lobster shrimp your way times square
I tried Red Lobster after not eating there for two years. I can't wait to go back.

Erin McDowell/Business Insider

Clawing back: Inside Red Lobster's high-stakes revival

Tech Insider : Business
Damola Amadolekun

Fortune

Red Lobster's CEO joined 3 months after the bankruptcy. He says morale was 'very low' and people were 'beat down.'

Tech Insider : Business
Red Lobster CEO Damola Adamolekun is pictured.
Red Lobster CEO Damola Adamolekun is trying to turn the company around after it filed for bankruptcy.

Paula Lobo/American Broadcasting Companies, Inc. via Getty Images

Red Lobster's fall is a case study on how to kill a business

Tech Insider : Business

Once a seafood powerhouse in America, Red Lobster is bankrupt and shutting down dozens of restaurants. Is Wall Street to blame?

I tried Red Lobster's $30 endless shrimp for the first time. I see why the deal might have contributed to the chain's bankruptcy.

Tech Insider
the author and the red lobster endless shrimp
I tried Red Lobster's endless shrimp promotion and thought it was an excellent deal — but could see why it proved disastrous for the chain.

Erin McDowell/Business Insider

Red Lobster's owner once said the business left such a 'big scar' on him that he had to 'stop eating lobster'

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A Red Lobster restaurant in in Times Square in New York.
Seafood chain Red Lobster said in a statement on May 19, 2024 that it had filed for Chapter 11 bankruptcy.

Richard Levine/Corbis via Getty Images

Red Lobster bought a lot of shrimp from its Thai owner. Now, the new CEO is investigating.

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A shrimp on a fork.
Red Lobster's unlimited-shrimp promotion cost the company millions.

Hollis Johnson/Business Insider

The demise of Red Lobster is a perfect case study in how to kill a business

Tech Insider
The Wall Street bull about to eat a Red Lobster logo
Sure, Endless Shrimp turned out to be a horrible idea, but the problems at Red Lobster are much deeper than one bad promotion.

iStock; Adobe Stock; Rebecca Zisser/BI

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