I visited Swig, the customizable 'dirty soda' chain sweeping the US. I wouldn't go back, but I get why it's so popular.

Tech Insider : Business, Sports
Woman holding Swig drinks in holder in front of Swig
While at Swig, I tried a few menu items, including drinks ordered by the cast of "The Secret Lives of Mormon Wives."

Savannah Born

I'm a 24-year-old man who tried 'softmaxxing,' a less intense version of 'looksmaxxing,' for a week. I can say with confidence it's a toxic scam.

Tech Insider
Screenshot of TikTok of looksmaxxing
A TikTok describing the most important features to the looksmaxxing trend, and how to alter them.

TikTok / @kokofaceyoga

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