Who is Michael Rubin, and why is he friends with so many famous people?

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Michael Rubin
Rubin at the Fanatics Super Bowl party in Atlanta in 2019.

Mike Coppola/Getty Images

This billionaire CEO uses 'pattern recognition' to make business decisions — and so does Warren Buffett

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Michael Rubin attends Fanatics Super Bowl Party on February 12, 2022 in Culver City, California.
Michael Rubin is the founder and CEO of Fanatics.

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Sales of Travis Kelce merchandise soared fivefold after Taylor Swift stopped by to watch one of his NFL games, retailer says

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Travis Kelce #87 of the Kansas City Chiefs looks on before kickoff against the Chicago Bears at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri; Taylor Swift cheers from a suite as the Kansas City Chiefs play the Chicago Bears at GEHA Field at Arrowhead Stadium on September 24, 2023 in Kansas City, Missouri.
Travis Kelce and Taylor Swift.

Both images by Cooper Neill/Getty Images

NHL fans are not happy about the league's new choice for its jerseys. Photos of Fanatics gear show why

Tech Insider : Sports
NHL Fanatics

Nick Wosika/Icon Sportswire via Getty Images; Fanatics

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