Fast food giants like McDonald's and Chipotle may be forced to hike prices in California again.

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A McDonald's restaurant is pictured in Encinitas, California September 9, 2014. REUTERS/Mike Blake
A McDonald's restaurant in Encinitas, California.

Thomson Reuters

McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.

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The McDonald's M logo on a sign

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McDonald's says fast food sales are suffering most in California

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An aerial view of fast food restaurants on Crenshaw Blvd including Taco Bell, McDonald's, Yoshinoya, Subway, El Pollo Loco, Little Caesers, Panda Express,Taco Bell, and Smart & Final grocery store. Photo taken in south Los Angeles Friday, March 29, 2024.
McDonald's raised menu prices in California to offset the state's $20 minimum wage for fast-food workers.

Allen J. Schaben/Los Angeles Times via Getty Images

That $5 McDonald's value deal might not be cheap enough

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McDonald's Value Meal
McDonald's is extending its $5 value meal promotion beyond July.

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McDonald's has started selling an even bigger burger — the 14-ounce Big Arch

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The McDonald's logo is displayed at a McDonald's restaurant on July 22, 2024 in Burbank, California.

Mario Tama/Getty Images

McDonald's just admitted that it's too expensive, and it's driving some customers away

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Big Mac is seen on a restaurant table in this illustration photo taken in Krakow, Poland on June 25, 2023.
McDonald's says that high prices have contributed to its falling sales.

Jakub Porzycki/NurPhoto via Getty Images

Here's what Cracker Barrel's CEO is doing to help the chain become 'relevant' again

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FP Entrance
Cracker Barrel's restaurants often include rocking chairs on the front porch.

Cracker Barrel

Vintage photos show what it was like to eat at Burger King in the 1980s

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A crew member at Burger King holds up a double cheeseburger in 1989
A crew member at Burger King holds up a double cheeseburger in 1989.

Glen Martin/The Denver Post/Getty Images

That Chipotle portion-size social media drama might mean more 'generous' meals for some customers

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Chipotle worker at assembly line
A Chipotle worker behind the counter at one of the chain's restaurants.

Gregory Rec/Portland Press Herald via Getty Images

Here's why McDonald's $5 deal has customers hungry for the Golden Arches again

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McDonald's franchisees are upset by new royalty hike
Most McDonald's restaurants are extending the $5 meal deal that the fast-food chain started offering in June.

Nancy Luna/Business Insider

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