The EV price wars could work hurt automakers when it comes to one of their most important groups of customers

Tech Insider
Ford F-150 Lightning
Electric trucks are a wildcard in the EV price war.

Ford

People put down deposits for every electric truck in development, leaving dealers in the lurch when they eventually cancel all but one

Tech Insider
The Tesla Cybertruck undergoes testing in water.
The Tesla Cybertruck undergoes testing in water.

Tesla

The Cybertrucks that never came to be: This newly shared photo of Elon Musk shows early, more curvy designs for Tesla's truck in the background

Tech Insider
elon musk cybertruck
Tesla co-founder and CEO Elon Musk gestures while introducing the newly unveiled all-electric battery-powered Tesla Cybertruck at Tesla Design Center in Hawthorne, California on November 21, 2019.

Frederic J. Brown/AFP via Getty Images

Automakers are rewarding EV early adopters with price cuts that only benefit everyone else

Tech Insider
A gray Tesla Model Y SUV is shown driving down the highway from a rear view with trees in the background.
As more EV prices get cut, soon-to-be buyers are better positioned than they were a year ago, but at the expense of early adopters.

Tesla

Ford cuts F-150 Lightning prices by up to $10,000 just days after Tesla's first Cybertruck rolled off the line

Tech Insider
F-150 Lightning at Ford's Dearborn assembly factory
Ford just dropped the prices of its F-150 Lightning electric pickup truck.

Nora Naughton

10 Things in Tech: 'I saw a quantum computer,' Gen Zer learns data analytics on YouTube, and Ford's Ranger Raptor

Tech Insider

Wow, Monday comes so quickly. I'm Diamond Naga Siu, and I was a member of The Great Resignation when I joined Insider. Now, I'm likely a member of the next workplace era: The Big Stay.

Why the car you want to buy might be impossible to find

Tech Insider
person shopping for a car at a dealership
Some of the most popular cars in the US are particularly hard to find right now.

Maskot/Getty Images

Tesla fans will stay loyal no matter what Elon Musk does

Tech Insider
A Tesla home charging
Tesla trumped all other automakers in terms of overall brand loyalty and most improved loyalty last year, according to S&P Global Mobility.

Tesla

The updated list of EVs eligible for up to $7,500 in tax credits is out — here's which models qualify under the stricter rules

Tech Insider
Bolt; Model 3; Lyriq; Mach-E
Few all-electric car models qualify for the full $7,500 tax credit in the US.

Chevrolet; Tesla; Cadillac; Ford

Ford CEO: Elon Musk is taking a page from Henry Ford's playbook with his EV price war

Tech Insider
Elon Musk speaks at the opening of a new Tesla factory.
Ford CEO Jim Farley said Elon Musk is taking a page out of Henry Ford's playbook.

Christian Marquard/Getty Images

Subscribe to Ford