Ford CEO Jim Farley says Tesla price cuts could start an EV price war

Tech Insider
Jim Farley and Elon Musk
Jim Farley and Elon Musk.

Associated Press

Ford CEO channels Elon Musk, saying the automaker's next electric truck will drive itself while you sleep

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Jim Farley and Elon Musk
Jim Farley is upping Ford's ante as it races to catch up with Elon Musk's Tesla.

Associated Press

Ford is already working on another electric pickup truck as it ratchets up the pressure on Tesla

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Ford CEO Jim Farley at the F-150 Lightning launch
Ford will build another electric pickup truck at a new factory in Tennessee.

Nora Naughton

Ford says it will burn $3 billion on EVs this year, in a bleak signal for the cars that underpin its future

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F-150 Lightning at Ford's Dearborn assembly factory
Ford said its Model e business expects to report a full-year loss of $3 billion in 2023.

Nora Naughton

Ford and GM follow Tesla's lead and wade into China price war by offering big discounts to boost sales, report says

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Ford Mustang Mach E Tesla Model Y mashup
Ford has cut the Mustang Mach-E by about $6,000.

Getty Images

The tech layoff contagion is hitting automakers — but it's not like what's happening at Google, Meta, and Microsoft

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General Motors CEO
Layoffs are hitting the auto industry.

Nic Antaya / Stringer / Getty Images

Ford's new tech will let electric cars show off with smoky, four-wheel burnouts

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A patent diagram showing a Ford electric SUV doing a burnout.
A patent diagram showing a Ford electric SUV doing a burnout.

US PTO

Ford's satirical Women's Day ad touts a 'car for men' with no blinkers, windshield wipers, or heaters

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A Ford assembly worker with an electric F-150 Lightning
Much of the modern automobile was built by women. Ford's latest ad campaign proves it.

Ford Motor Co.

Elon Musk's dream of producing 20 million Teslas per year hangs on whether or not it can pull off a major shift in battery tech

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A Tesla Model 3 charges at a Supercharger.
If Tesla wants to build a cheaper, more affordable EV, it's going to need to invest in better battery technology.

Paul Hennessy/NurPhoto via Getty Images

Tesla stock 'gets boring' as the market drills into the EV's company metrics and treats it more like a traditional automaker, investment research firm says

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Tesla CEO Elon Musk steps out of the new Tesla Model X during an event to launch the company's new crossover SUV on September 29, 2015 in Fremont, California.
Tesla CEO Elon Musk steps out of a Tesla Model X in 2015.

Justin Sullivan/Getty Images

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