Ford is hiking the starting price of its F-150 Lightning EV – but it's still cheaper than the Cybertruck

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Ford F-150 Lightning
Ford launched its flagship F-150 Lightning electric pickup in 2022.

Josh Lefkowitz/Getty Images

The march towards an all-EV future hit a major roadblock. What went wrong?

Tech Insider : Economy
Photo collage describing the decline of Electric Vehicles
Fewer people are buying electric cars — the slowdown hints at a problem at the heart of America's EV push.

NurPhoto/Getty, Tyler Le/BI

Elon Musk is shaping up to be this generation's Henry Ford – for better or worse

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Tesla CEO Elon Musk and Ford founder Henry Ford
Tesla CEO Elon Musk and Ford founder Henry Ford

Henry Guttmann Collection/Hulton Archive/Getty Images and Slaven Vlasic/Getty Images for The New York Times

Half of Ford's dealers still don't want to sell electric cars and trucks

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Ford CEO Jim Farley poses with a blue F-150 Lightning electric pickup truck
Ford CEO Jim Farley pats a Ford F-150 Lightning truck before a press conference in 2023.

Bill Pugliano/Getty Images

The US forest service says Tesla's viral stuck Cybertruck video could be a valuable learning opportunity

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The Tesla Cybertruck getting towed by a Ford pickup.
The Tesla Cybertruck getting towed by a Ford pickup.

Courtesy of @mchambers_22, @jcov_84, and @Stoopdogg84

I've been studying the Cybertruck-stuck-in-snow video like the Zapruder film — and I still have no idea exactly what's going on

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Cybertruck with a tree in back on a snowy hill
Ho ho ho! It's a Cybertruck with a Christmas tree. But what happened next?

Courtesy of @mchambers_22, @jcov_84, and @Stoopdogg84

Ford's CEO says he definitely didn't pay for that viral video of a stuck Cybertruck needing a rescue on a snowy hill

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Ford CEO Jim Farley commented on a viral video of a Cybertruck getting towed by a Ford pickup.
Ford CEO Jim Farley commented on a viral video of a Cybertruck getting towed by a Ford pickup.

John Lamparski/WireImage and Courtesy of @mchambers_22, @jcov_84, and @Stoopdogg84

Watch a Cybertruck get towed by a Ford pickup after the Tesla appears to get stuck off-roading

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A video shows a Cybertruck getting towed by a Ford pickup.
A video shows a Tesla Cybertruck getting towed by a Ford pickup.

Courtesy of @mchambers_22, @jcov_84, and @Stoopdogg84

Ford slows down EV Push with F-150 Lightning production cut

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Ford F-150 Lightning
Ford launched its flagship F-150 Lightning electric pickup last year.

Josh Lefkowitz/Getty Images

The full list of major US companies slashing staff this year, from Hasbro to Amazon

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Hasbro toy display
Hasbro is cutting around 20% of its workforce, its CEO announced. The company is facing continued slow sales even into the toy-heavy holiday season, he said.

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