The Bears-Packers game on Amazon set a record — and showed us just how mainstream streaming has become.

Tech Insider : Sports, Sports, Business
Chicago Bears quarterback Caleb Williams playing against the the Green Bay Packers at Soldier Field on January 10, 2026 in Chicago, Illinois.
Most people in the U.S. needed to subscribe to Amazon Prime in order to watch the Chicago Bears/Green Bay Packers wild card playoff game.

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It already felt impossible to watch my favorite NFL team. The Peacock game means it could get worse.

Tech Insider : Economy, Economy, Sports
packers fans
Americans will have little trouble finding a Super Bowl broadcast. This isn't the norm for many NFL fans.

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