Zara's website is a confounding headache — but it's also the secret to its success

Tech Insider : Style
A screenshot of zara.com
Zara's website has been hated for years, but it's bolstering the chain's luxury-adjacent image.

Zara.com; Rebecca Zisser/BI

How Amancio Ortega, the Zara founder who built a $108 billion fast-fashion empire, spends his billions

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Amancio Ortega
Ortega is among the top 20 richest people on Earth.

Europa Press/Getty Images

Zara has pulled an ad campaign after critics said it resembled images from the Israel-Gaza war

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A pedestrian walks past the Spanish multinational clothing design retail company by Inditex, Zara, a store in Madrid.

Xavi Lopez/SOPA Images/LightRocket via Getty Images

Zara's billionaire founder – one of the world's richest people – has just bought a $232 million luxury Chicago apartment tower

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Founder and chairman of the Inditex fashion group Amancio Ortega stands at the end of the 32nd edition of the A Coruna International Show Jumping competition at the Casas Novas Equestrian Centre in Arteixo, on July 31, 2016.
Amancio Ortega, the founder of Zara parent company Inditex.

Miguel Riopa/AFP via Getty Images

Zara's crowded stores aren't deterring shoppers. Its sales are skyrocketing.

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Shoppers walk in and out of entrance to Zara store carrying shopping bags
A Zara store in Madrid.

Ricardo Rubio/Europa Press via Getty Images

Zara is opening or revamping nearly 30 stores in the US by 2025 — here's where they're located

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Shoppers walk past entrance to two-story Zara store
Pedestrians walk past Spanish fast-fashion retailer Zara in Shanghai in 2019.

Alex Tai/SOPA Images/LightRocket via Getty Images

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