9 rising stars of brand marketing share how they're using AI and their advice for entry-level marketers

Tech Insider : Business, Technology
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).
Business Insider's 2026 Rising Stars of Brand Marketing honorees are using AI to pressure-test ideas and spruce up presentations.

Alyssa Powell/BI

These 16 rising stars are helping brands like Disney and Nestlé navigate major changes in marketing

Tech Insider : Business, Sports
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).

Alyssa Powell/BI

I visited Nespresso's NYC flagship, with free coffee and a speakeasy. It showed me how brands want to be our identity.

Tech Insider : Business, Economy
Nespresso Flagship
Nespresso opened a nearly 14,000 square-foot flagship in Manhattan.

Alice Tecotzky

Meet the branding agency behind the buzzy TBPN podcast

Tech Insider : Business, Crypto, Sports
Day Job cofounders Spen Madsen and Rion Harmon.
Day Job cofounders Spen Madsen and Rion Harmon.

Yoshihiro Makino

Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move

Tech Insider : Business
F1 movie
Damson Idris as Joshua Pearce and Brad Pitt as Sonny Hayes in Apple Original Films' "F1 The Movie," premiering December 12, 2025 on Apple TV.

Apple

The brand crossovers are getting weirder

Tech Insider : Business, Style
Photo collage of product collabs

Kate Spade, Urban Outfitters, Tecovas, Tyler Le/BI

Scott Galloway says Musk's work at DOGE fueled 'one of the greatest brand destructions' of all time

Tech Insider : Business, Politics
Elon Musk
Elon Musk says he is stepping back from his government work to refocus on his companies.

Scott Olson/Getty Images

How Aldi became America's fastest-growing grocery store

Tech Insider : Economy
Woman with an Aldi bag.

Getty Images; Jenny Chang-Rodriguez/BI

Zara's website is a confounding headache — but it's also the secret to its success

Tech Insider : Style
A screenshot of zara.com
Zara's website has been hated for years, but it's bolstering the chain's luxury-adjacent image.

Zara.com; Rebecca Zisser/BI

McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.

Tech Insider
The McDonald's M logo on a sign

Mario Tama/Getty Images

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