CMOs from Coach, American Eagle, and more dish on the platforms and tools they're most focused on

Tech Insider : Business, Sports, Technology
Elizabeth Rutledge, Kim Chappell, Jon Gieselman
Bobbie's Kim Chappell, American Express' Elizabeth Rutledge, and Comcast's Jon Gieselman discussed their platform strategies.

Philip Vukelich, Derek Reed for BI

The executive behind M&M's says this is marketing's most overlooked skill

Tech Insider : Business, Technology
Rankin Carroll speaking to Lara O'Reilly
Rankin Carroll speaking to Lara O'Reilly for Business Insider's CMO Insider Podcast

Business Insider/Charlie Floyd

Prudential Financial's lead marketer says taste will win out over 'generic AI'

Tech Insider : Business, Environment
Headshot of man in blue jacket and white shirt
Richard Parkinson is the chief marketing officer at Prudential

Prudential

Mastercard's former CMO says we're entering a 'golden era' for marketing

Tech Insider : Business, Technology
Headshot of Raja Rajamannar
Raja Rajamannar is the former chief marketing and communications officer of Mastercard.

Courtesy of Mastercard

Spotify's ugly new disco ball icon accomplished its goal

Tech Insider : Business
A green disco ball, like the one used on the Spotify app
Spotify temporarily changed its app icon to a green disco ball, and people seem to hate it.

Yana Iskayeva/Getty Images

Aerie bets on Pamela Anderson's renaissance to sell its anti-AI message

Tech Insider : Business, Technology
Pamela Anderson
Pamela Anderson is the star of Aerie's new ad campaign.

Adrian Martin

9 rising stars of brand marketing share how they're using AI and their advice for entry-level marketers

Tech Insider : Business, Technology
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).
Business Insider's 2026 Rising Stars of Brand Marketing honorees are using AI to pressure-test ideas and spruce up presentations.

Alyssa Powell/BI

These 16 rising stars are helping brands like Disney and Nestlé navigate major changes in marketing

Tech Insider : Business, Sports
Photo collage featuring Rising stars of brand marketing (Katie Parkes, Zuri Godfrey, Bita Jedo and Benny Gee).

Alyssa Powell/BI

I visited Nespresso's NYC flagship, with free coffee and a speakeasy. It showed me how brands want to be our identity.

Tech Insider : Business, Economy
Nespresso Flagship
Nespresso opened a nearly 14,000 square-foot flagship in Manhattan.

Alice Tecotzky

Meet the branding agency behind the buzzy TBPN podcast

Tech Insider : Business, Crypto, Sports
Day Job cofounders Spen Madsen and Rion Harmon.
Day Job cofounders Spen Madsen and Rion Harmon.

Yoshihiro Makino

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