Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move

Tech Insider : Business
F1 movie
Damson Idris as Joshua Pearce and Brad Pitt as Sonny Hayes in Apple Original Films' "F1 The Movie," premiering December 12, 2025 on Apple TV.

Apple

The brand crossovers are getting weirder

Tech Insider : Business, Style
Photo collage of product collabs

Kate Spade, Urban Outfitters, Tecovas, Tyler Le/BI

Scott Galloway says Musk's work at DOGE fueled 'one of the greatest brand destructions' of all time

Tech Insider : Business, Politics
Elon Musk
Elon Musk says he is stepping back from his government work to refocus on his companies.

Scott Olson/Getty Images

How Aldi became America's fastest-growing grocery store

Tech Insider : Economy
Woman with an Aldi bag.

Getty Images; Jenny Chang-Rodriguez/BI

Zara's website is a confounding headache — but it's also the secret to its success

Tech Insider : Style
A screenshot of zara.com
Zara's website has been hated for years, but it's bolstering the chain's luxury-adjacent image.

Zara.com; Rebecca Zisser/BI

McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.

Tech Insider
The McDonald's M logo on a sign

Mario Tama/Getty Images

How Bridgerton's marketing blitz and clever branding made the stuffiest era cool again

Tech Insider
Bridgerton characters with sunglasses and shopping bags
"Bridgerton," now in its third season, is one of Netflix's most popular and marketable series.

Netflix; Lush; iStock; Rebecca Zisser/BI

Jonathan Bailey was fully naked, lying on a slab at a bathing house in Morocco when a woman whispered a sentiment to him that he'd heard countless times before: "I love 'Bridgerton.'"

From Dunkin' to Pizza Hut: 11 company rebrands that sparked customer outrage

Tech Insider
Dunkin new logo
In 2019, the coffee chain changed its name from Dunkin' Donuts to Dunkin'.

Dunkin'

Marketing expert slams Elon Musk's chaotic Twitter rebrand as 'completely irrational'

Tech Insider
A worker dismantles at Twitter's sign at Twitter's corporate headquarters building in San Francisco
The sign at Twitter's San Francisco headquarters was dismantled on Monday.

REUTERS/Carlos Barria

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