Tim Cook says he's still 'optimistic' about China longterm as questions swirl about iPhone 15 demand as competition heats up

Tech Insider
Tim Cook
Tim Cook responded to several questions about China during Apple's earnings call on Thursday.

Tyler Le/Insider

The iPhone 15 isn't doing well in China

Tech Insider
Tim Cook in China
Apple boss Tim Cook takes a selfie during a recent trip to China, his second this year.

VCG/Getty Images

Apple just announced a 'Scary Fast' event for the day before Halloween, and new Macs are expected

Tech Insider
Tim Cook Macbook
Tim Cook pictured at a previous Apple event with a MacBook.

Getty

This guy turned the 'action button' on his iPhone 15 Pro into a 'Starbucks button' that orders him a latte as he approaches the store

Tech Insider
iPhone 15 Pro action button and TikToker Brett Turner
TikToker Brett Turner has found multiple uses for the new action button on his iPhone15 Pro, including placing his go-to order at Starbucks.

Apple; Brett Turner

Apple has a stunning stranglehold over Gen Z — and it'll pay off for decades to come

Tech Insider
two girls taking a selfie with an iphone
Of the teenagers who have smartphones, nearly 90% have iPhones, a new survey from Piper Sandler says. That's a huge hold on the market — and it's likely to pay dividends for Apple for years.

kyotokushige/Getty Images

Apple's center of gravity is China, not Cupertino

Tech Insider
Apple CEO Tim Cook attends China Development Forum in 2017
Apple CEO Tim Cook has described the company's relationship with China as a "symbiotic" one.

Visual China Group via Getty Images

Apple releases iOS update to fix overheating iPhone 15 Pro problems

Tech Insider
iPhone 15
Apple announced the iPhone 15 at its 'Wonderlust' event in September.

Getty Images

Apple confirms overheating issue with iPhone 15 Pro but says it's not because of the new titanium frame

Tech Insider
The iPhone 15 was released in September 2023
The iPhone 15 is now available to buy.

Mario Tama/Getty Images

Apple's iPhone 15 is boring. Google and Samsung Android phones are far more innovative.

Tech Insider
Samsung Galaxy Z Fold 5, Apple iPhone 15
null

Brendan Griffiths / Business Insider; Apple

Apple's China nightmare is about to get worse

Tech Insider
Apple CEO Tim Cook speaks at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019.
A crackdown could cost Apple as China appears to get more serious about moving away from Western technology.

Stephen Lam/Reuters

Subscribe to iphone-15