Ulta Beauty says its bet on K-beauty is paying off

Tech Insider : Business
A view of an Ulta Beauty store on August 28, 2025 in Novato, California. Beauty products retailer Ulta Beauty will report second-quarter earnings today after the closing bell.
Ulta Beauty's bet on K-beauty is paying off.

Justin Sullivan/Getty Images

A K-beauty turf war is brewing in the US

Tech Insider : Business, Environment
A woman shops at an Olive Young store in Seoul, South Korea, April 28, 2025.
There's a territorial war for K-Beauty brewing in the US.

Kim Hong-Ji/REUTERS

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