Ulta Beauty CEO says Gen Alpha prefers to shop IRL

Tech Insider : Business, Economy
Young shoppers
Gen Alpha shoppers are seeking IRL experiences.

Fly View Productions/Getty Images

A K-beauty turf war is brewing in the US

Tech Insider : Business, Environment
A woman shops at an Olive Young store in Seoul, South Korea, April 28, 2025.
There's a territorial war for K-Beauty brewing in the US.

Kim Hong-Ji/REUTERS

Ulta says consumers are looking to beauty products for 'a comfort and escape' from the world's stress

Tech Insider : Business, Economy
Ulta Beauty Storr
Ulta's CEO said customers are willing to give up spending on other products to continue buying makeup.

Jeff Greenberg/Getty Images

8 scents everyone needs in their perfume collection, according to a former fragrance consultant

Tech Insider
rows of perfume bottles in a shop
I sold perfume at Ulta for two years.

Africa Studio/Shutterstock

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