Over 95% of Ulta Beauty's sales come from its loyalty members, says CMO Kelly Mahoney

Tech Insider : Business, Style

Kelly Mahoney became CMO at Ulta Beauty 18 months ago. She spoke to CMO Insider at Cannes Lions 2026 about how the brand is driving greater personalization through its loyalty program.

Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Tech Insider : Business, Travel
A woman entering an Ulta beauty store
Ulta Beauty is using AI to scale personalization in its marketing, said Rachel Thornton, CMO at Adobe Enterprise.

David Paul Morris/Bloomberg via Getty Images

Ulta's CEO said the GLP-1 craze has created new demand for certain hair and skincare products

Tech Insider : Business
Kecia Steelman, President and CEO, Ulta Beauty speaks onstage during the Fortune Most Powerful Women Summit 2025 at Salamander Hotel on October 14, 2025 in Washington, DC.
Ulta CEO Kecia Steelman said weight loss drugs have created new demand for certain products.

Leigh Vogel/Getty Images for Fortune Media

I visited Ulta Beauty's first store in Dubai expecting it to be just like US stores. It wasn't.

Tech Insider : Travel, Business
Ulta Beauty's first store in Dubai on opening day, 29 January 2026.
Ulta Beauty's first store in Dubai on opening day, 29 January 2026.

Ulta Beauty/Alshaya

Ulta Beauty says its bet on K-beauty is paying off

Tech Insider : Business
A view of an Ulta Beauty store on August 28, 2025 in Novato, California. Beauty products retailer Ulta Beauty will report second-quarter earnings today after the closing bell.
Ulta Beauty's bet on K-beauty is paying off.

Justin Sullivan/Getty Images

Ulta Beauty CEO says Gen Alpha prefers to shop IRL

Tech Insider : Business, Economy
Young shoppers
Gen Alpha shoppers are seeking IRL experiences.

Fly View Productions/Getty Images

A K-beauty turf war is brewing in the US

Tech Insider : Business, Environment
A woman shops at an Olive Young store in Seoul, South Korea, April 28, 2025.
There's a territorial war for K-Beauty brewing in the US.

Kim Hong-Ji/REUTERS

Ulta says consumers are looking to beauty products for 'a comfort and escape' from the world's stress

Tech Insider : Business, Economy
Ulta Beauty Storr
Ulta's CEO said customers are willing to give up spending on other products to continue buying makeup.

Jeff Greenberg/Getty Images

8 scents everyone needs in their perfume collection, according to a former fragrance consultant

Tech Insider
rows of perfume bottles in a shop
I sold perfume at Ulta for two years.

Africa Studio/Shutterstock

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