The Tech That Shaped Hip-Hop

Gizmodo

This story is part of our new Hip-Hop: ’73 Till Infinity series, a celebration of the genre’s 50th anniversary.

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Elon Musk just reinstated Kanye West's Twitter, or X, account 8 months after ban for offensive tweets

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Kanye West aka Ye is seen wearing a Balenciaga boxing mouthguard, outside Givenchy, during Paris Fashion Week - Womenswear Spring/Summer 2023 - Day Seven on October 02, 2022 in Paris, France.
Ye, the rapper formerly known as Kanye West.

Getty/Edward Berthelot

With or without Ye, Yeezys sell faster than Adidas can handle

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The Adidas and Yeezy logos and Kanye West.
The Adidas and Yeezy logos and Kanye West.

Raymond Hall/GC Images; MEGA/GC Images

Adidas says Kanye West 'mishandled' $75 million of funds that were supposed to be used for marketing the Yeezy collection

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The Adidas and Yeezy logos and Kanye West.
The Adidas and Yeezy logos and Kanye West.

Raymond Hall/GC Images; MEGA/GC Images

Kanye West filed a trademark application for 'sock shoes' just days before Adidas said it would sell off unsold Yeezys for charity

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Kanye West holding a sneaker whilst talking
Ye filed a trademark application for "Yzy sock shoes" on May 4.

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Ex-Yeezy COO says it's a 'smart move' for Adidas to sell leftover stock and donate proceeds to charity

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Adidas Yeezy Boost 350 V2 sneakers.
Adidas cut ties with Ye in October.

Edward Berthelot/Getty Images

Adidas says it won't destroy its mountain of unsold Yeezy stock but plans to sell these items and donate profits to charity

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Kanye West in front of the logos for Yeezy and Adidas
Kanye West.

Jonathan Leibson/Getty Images

A major Adidas shareholder is demanding answers over the company's tumultuous relationship with Kanye West

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Kanye West and Adidas CMO Eric Liedtke
Adidas' Eric Liedtke and Kanye West.

Jonathan Leibson/Getty Images for ADIDAS

Adidas still doesn't know what to do with its $1.3 billion mountain of unsold Yeezy stock, 6 months after cutting ties with Kanye West

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Adidas Yeezy
Adidas Yeezy.

Christian Vierig/Getty Images

Adidas wants to move on from the Kanye West scandal, but investors are angry and suing

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kanye west
Adidas split with Ye in October in the wake of repeated antisemitic comments.

Gotham/GC Images

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