Tech Insider : Business, Style

Seeing your favorite artist onstage has never been more expensive. In the 1960s, a ticket to see The Beatles could cost around $5. In 2024, the average concert ticket in the US was nearly $136. And on the resale market, prices can jump to almost double that, with some Taylor Swift fans paying thousands of dollars for a single seat.

Tech Insider : Economy
A woman singing to empty seats
There are plenty of reasons big musical acts are canceling tours: high ticket prices, overestimating their own popularity, and an overcrowded market.
Tech Insider : Economy, Economy
taylor swift
A close-up of Taylor Swift's jewelry at the Super Bowl.
Tech Insider
Madonna performs during The Celebration Tour at The O2 Arena on October 15, 2023 in London, England.
Madonna performs during The Celebration Tour at The O2 Arena on October 15, 2023, in London.