Low-rise jeans and exposed midriffs are back. Denim brands are ready to cash in.

Tech Insider : Business, Economy, Style
Amelia Gray holding shopping bags
Attention, millennials: Low-rise jeans are back in style.

Andrea Cremascoli/GC Images

Denim drama: Gap and Lucky Brand go viral after American Eagle starts a jeans war

Tech Insider : Business, Sports, Style
Katseye group behind a Gap logo
Music group Katseye starred in a jeans campaign for Gap.

Gap

Subscribe to lucky-brand