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Retail, News, Barbie, ken, mattel, Ruth Handler, Trending UK
Welcome back to Toy Aisle, io9's weekly roundup of the coolest toy news around the internet. This week, Playmates ensures that the horrors persist with an update to its classic ‘90s TMNT figures, The Marvels takes flight in Lego form, Hasbro rolls out even more Transformers: The Movie goodness. Check it out!
2023 has been a pretty big year for movies, but not many of this year’s blockbusters have quite the hype behind them that Barbie’s had.
Stuart C. Wilson / Getty Images
In the millennial search for meaning, much has been made of the recontextualization of childhood toys. It seems we’re desperate to turn many things that are relatively harmless into something much more meaningful than it needs to be. Naturally, the ubiquitous Barbie doll has been up for debate for decades. Is she a …
In February 2022, two Barbie dolls responded to an unusual call: “Come on Barbie, let’s go party.....in space.” Dressed in white spacesuits, the pair spent a few months aboard the International Space Station (ISS) among real-life astronauts. Now that they’re back on Earth, the two astronaut Barbies are on display at…
It looks like all that Barbie hype hasn’t helped bring momentum to another toy-adjacent Mattel property.