Nike Air Max Day is Sunday. Here's how the huge sneaker holiday, known for hyped drops, got its start.

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Nike Air Max 97 Silver Bullet and Gold Bullet
Nike's large catalog of classic Air Max sneakers includes the Air Max 97, Air Max 95, and Air Max 90.

Christian Vierig/Getty Images

Those $350 big red boots that are all over TikTok and Twitter have already sold out

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MSCHF big red boot
The MSCHF "Big Red Boot" will release on February 16.

Garrett Bruce

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