A C-Suite executive at Pop Mart's biggest Chinese competitor explains what goes into making a hit toy like Labubu

Tech Insider : Business
Robin Liu, Miniso's marketing chief.
Robin Liu, Miniso's marketing chief, said there's a recipe for cooking up a golden IP like Labubu.

Miniso

Pop Mart's stock is plummeting after it revealed that most of its sales come from Labubu

Tech Insider : Business
Colorful Labubu toys are seen at the Pop Mart shop in the Mega Bangna shopping mall.
Pop Mart's stock has dropped significantly after earnings.

Patrick Chengzhi Wang/SOPA Images/LightRocket via Getty Images

Labubu's wide, toothy grin is coming to the silver screen

Tech Insider : Business
Kasing Lung and Paul King.
Labubu will be making its way to Hollywood.

Pop Mart

The two giants of the blind box world are joining forces

Tech Insider : Business
Sanrio and Pop Mart's collaboration.
Sanrio and Pop Mart are joining forces to launch a combined collection.

Pop Mart

The next trendy animal for kids' toys is … the highland cow

Tech Insider : Business, Economy
a highland cow plush toy
The highland cow, the next trendy animal for toys.

Katie Notopoulos / Business Insider

Could Apple and Labubus be a match made in heaven?

Tech Insider : Business
Tim Cook and Labubu
Apple CEO Tim Cook visited a Labubu exhibition while in China to promote the iPhone Air.

Alberto Rodriguez/Variety via Getty Images; Jakub Porzycki/NurPhoto via Getty Images

An early Pop Mart investor said Chinese brands that want to make it big need to set their eyes on one market early on

Tech Insider : Business
Visitors visit the Pop Mart exhibition area of the China International Fair for Trade in Services (CIFTIS) in Beijing, China, on September 13, 2025.
An early Pop Mart investor said there is one market Chinese brands need to gun for early on.

Costfoto/NurPhoto via Getty Images

A Pop Mart exec wants Labubu and other blind box characters to have Mickey Mouse's staying power

Tech Insider : Business
A woman has several Labubu figures hanging from her bag as she stands in a queue outside KaDeWe.
A Pop Mart executive said the company looked to Disney's success with Mickey Mouse.

Annette Riedl/picture alliance via Getty Images

Meet the teacher who wakes up at 3:30 am for his Labubu business

Tech Insider : Business, Style

Bay Area teacher Ellis Stephens makes thousands of dollars a month customizing Labubu plush toys. Fueled by Pop Mart's blind-box collectibles craze, the Labubu resale market has exploded worldwide, with rare figures selling for as much as $30,000 each.

The hunt for the mini Labubu is on

Tech Insider : Business
Mini Labubus on display at a Pop Mart store in Singapore.
Mini Labubus were put on display at a Pop Mart store in Singapore.

Aditi Bharade

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