ELF is obsessed with Hailey Bieber. This number shows how much.

Tech Insider : Business
Hailey Bieber
Hailey Bieber's Rhode was the belle of the ball during ELF's second-quarter earnings call, the first since it acquired the brand.

Dave Benett/Getty Images for Rhode

$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years

Tech Insider : Business, Style
Hailey Bieber's Rhode was acquired by ELF Beauty.
Hailey Bieber's Rhode was acquired by ELF Beauty.

Rhode

Here's what's on Gen Z's 'micro-spending' wish list

Tech Insider : Economy
Sonny Angel figurines
Sonny Angel dolls experienced a shortage in 2024 due to high demand from Gen Z consumers.

Sonny Angel

Rhode sent TikToker Golloria new blushes after she called it out for being non-inclusive. The creator thanked Hailey Bieber for 'treating me like a human.'

Tech Insider
A side-by-side of Golloria George and Hailey Bieber.
Golloria George reviewed Rhode's pocket blushes.

Kevin Winter/Michael Buckner/Variety via Getty Images

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