Starbucks to close 1% of North American stores, lay off 900 corporate employees in strategic shift

Tech Insider : Business, Style

Starbucks said Thursday it will close 1% of its North American stores and lay off 900 corporate workers. Among the closures is its Seattle Reserve Roastery, one of the first unionized locations and a site of past protests.

Starbucks is closing its iconic Capitol Hill Roastery, just minutes from its Seattle headquarters

Tech Insider : Business, Environment
Starbucks' Reserve Roastery on Capitol Hill
Starbucks' iconic Reserve Roastery on Capitol Hill in Seattle will be among the locations shuttered by the company in its latest restructuring, Business Insider has learned.

Stephen Ehlers/Getty Images

Starbucks to close some North American stores, lay off 900 non-retail employees

Tech Insider : Business, Environment
Starbucks company headquarters in Seattle, a red-brick building with a clocktower featuring the coffee chain's Siren mascot and the US flag flying above it, is seen on a cloudy day
Starbucks headquarters in Seattle

REUTERS/David Ryder

Inside Starbucks' crackdown on cup notes

Tech Insider : Business, Environment
A Starbucks cup with the name
Part of the "Back to Starbucks" initiative includes mandatory notes on every cup. Failure to follow the rules means baristas face write-ups or even termination.

Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images

Starbucks clears up confusion after barista refused to write Charlie Kirk's name on a cup

Tech Insider : Politics, Business
A cup of Starbucks coffee sits on a table in a cafe in central Hong Kong January 16, 2011. REUTERS/Joel Boh/File Photo
A cup of Starbucks coffee sits on a table in a cafe in central Hong Kong

Thomson Reuters

Starbucks CEO Brian Niccol reveals how Luckin Coffee is influencing his playbook — and the tactic he won't use

Tech Insider : Business
Starbucks CEO Brian Niccol at Fast Company conference
Starbucks CEO Brian Niccol said Luckin Coffee is forcing product innovation.

Eugene Gologursky/Getty Images for Fast Company

From chemtrails to Cracker Barrel, Americans are creating wild conspiracy theories about companies

Tech Insider : Economy, Politics, Business
A photo collage of a conspiracy board

Getty Images; Tyler Le/BI

Lyft's CEO says these 3 companies are getting business right

Tech Insider : Business, Style, Technology
David Risher takes a selfie with Lyft bikes
David Risher.

Courtesy of Lyft

The Pumpkin Spice Latte is helping Starbucks turn things around

Tech Insider : Business
Starbucks pumpkin spice latte
Starbucks' famous pumpkin spice drinks can be ordered with vegan whipped cream — in two locations.

Starbucks

A former barista explains 14 common Starbucks terms and codes that'll help you order like a pro

Tech Insider : Business, Style
starbucks drink cup barista
There are some common codes and terms you might hear in a Starbucks and not understand.

Ramin Talaie/Corbis via Getty Image

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