TikTok's obsession with matcha has created a reported shortage of the tea in Japan

Tech Insider : Business
Green matcha tea.
Some of the most popular matcha brands are facing a shortage as the tea explodes in popularity on TikTok.

: Natasha Breen/REDA/Universal Images Group via Getty Images

After 5 years in tech, I wanted something new. An internship on a tea farm in Japan was the wake-up call I needed.

Tech Insider : Travel
Cherie Luo holding a cup of matcha
Cherie Luo interned at a matcha farm for four weeks, where she helped out with the business aspect of the farm.

Cherie Luo

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