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Elon Musk just put a huge X logo on Twitter's San Francisco HQ – and may have broken some rules

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A lift on the roof of X's headquarters building installing its new sign
The X logo appeared on the building on Friday.

Noah Berger/AP

Elon Musk said speaking to a man whose voice sounded just like his on Twitter Spaces was 'next-level'

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Photo collage of Elon Musk
Elon Musk joined the Twitter Spaces hosted by a Musk parody account.

Frederic Brown/Getty Images

Ex-Twitter safety exec slams Elon Musk's move to reinstate account that shared obscured image of child being tortured: 'This guy blew up my life by saying I condone pedophilia and then he turns around and does this.'

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Former Twitter exec Yoel Roth, Twitter CEO Elon Musk
Former Twitter exec Yoel Roth (left) slammed Twitter owner Elon Musk (right) after he reinstated an account that had shared an obscured image of child torture.

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Elon Musk says dark mode will be Twitter's default option because it's 'better in every way'

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Elon Musk is rebranding Twitter.
Elon Musk's Twitter rebrand has garnered mixed reviews.

Emin Sansar/Anadolu Agency via Getty Images

The former Twitter exec who went viral for sleeping on the office floor said she had no choice but to do so because of Elon Musk's 'nearly impossible deadline'

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Composite close-up images of Elon Musk and Esther Crawford
Esther Crawford was regarded as one of Elon Musk's most loyal employees.

Patrick Pleul/Pool/AFP via Getty Images; Courtesy of Robert Cowherd

Elon Musk's former Twitter lieutenant reveals her ex-boss was funny — though he told the same stories and jokes 'over and over'

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Elon Musk's former Twitter lieutenant reveals her ex-boss was funny — though he told the same stories and jokes 'over and over'
Elon Musk's former Twitter lieutenant reveals her ex-boss was funny — though he told the same stories and jokes 'over and over'

Getty and Esther Crawford

Elon Musk's former Twitter lieutenant says he needs to 'hear hard truths' and not fire everyone who goes against him

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Composite close-up images of Elon Musk and Esther Crawford
Esther Crawford said Elon Musk is too surrounded by "yes men."

Patrick Pleul/Pool/AFP via Getty Images; Courtesy of Robert Cowherd

Twitter abruptly took the @x username from the guy who originally had it. Read the email he was sent offering an 'exclusive visit' to Elon Musk's rebranded X HQ.

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Elon Musk is rebranding Twitter.
Elon Musk is rebranding Twitter.

Emin Sansar/Anadolu Agency via Getty Images

Elon Musk’s chaotic Twitter rebrand got the site blocked in Indonesia where X.com was once linked with porn or gambling, says report

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Twitter URL moved to X.com.
As part of a Twitter rebrand, the social-media company changed its domain to X.com.

CFOTO/Future Publishing via Getty Images

Elon Musk changed up his much-derided new 'X' Twitter logo by making the lines a teeny bit thicker, then almost immediately changed it back

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In this photo illustration, the new Twitter logo rebranded as X (X Corp.) is seen on a smartphone and Elon Musk Twitter account with the new X logo on a pc screen.
The original X logo, which is set to return.

Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

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