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Twitter HQ won't move out of San Francisco despite 'doom spiral' affecting the city, Elon Musk says

Tech Insider
Elon Musk stares tersely, and people walk past a beige brick office building with a Twitter sign on the side of it.
Elon Musk and Twitter's San Francisco headquarters.

LUDOVIC MARIN/POOL/AFP via Getty Images; Tayfun Coskun/Anadolu Agency via Getty Images

San Francisco authorities say they still can't access Twitter HQ's roof to inspect Elon Musk's 'unsafe' X sign

Tech Insider
The X sign lit up at night on the company's San Francisco building
The X sign lights up at night.

Noah Berger/AP

Before-and-after video from inside Elon Musk's new X-themed HQ shows old Twitter bird logos coming down and lots of black paint

Tech Insider
A worker removed the
A worker removed the "Twitter" sign from the company's headquarters after owner Elon Musk renamed it "X."

Justin Sullivan/Getty Images

If Elon Musk understood anything about China, he'd know his attempt to make X a super app like WeChat is doomed to fail

Tech Insider
Elon Musk's ambitions to make
Elon Musk's ambitions to make "X" an everything app like China's WeChat could be a huge misfire.

Chesnot via Getty Images; Dan Kitwood via Getty Images

What does Elon Musk's 'Burnt Hair' perfume really smell like? We asked our newsroom to do a blind test of the new fragrance.

Tech Insider
Burnt Hair
Elon Musk launched a $100 perfume called 'Burnt Hair' in October 2022. We asked Insider staffers to test it out.

Lakshmi Varanasi

You may hate what Twitter — sorry, X — has become. But it's just what the company needs right now, brand experts say.

Tech Insider
Elon Musk presses his hands together while wearing a suit. His photo is stitched to an image of a large black X sign being installed on top of a multi-story brown building.

ALAIN JOCARD/AFP // Tayfun Coskun/Anadolu Agency

Elon Musk just put a huge X logo on Twitter's San Francisco HQ – and may have broken some rules

Tech Insider
A lift on the roof of X's headquarters building installing its new sign
The X logo appeared on the building on Friday.

Noah Berger/AP

Elon Musk said speaking to a man whose voice sounded just like his on Twitter Spaces was 'next-level'

Tech Insider
Photo collage of Elon Musk
Elon Musk joined the Twitter Spaces hosted by a Musk parody account.

Frederic Brown/Getty Images

Ex-Twitter safety exec slams Elon Musk's move to reinstate account that shared obscured image of child being tortured: 'This guy blew up my life by saying I condone pedophilia and then he turns around and does this.'

Tech Insider
Former Twitter exec Yoel Roth, Twitter CEO Elon Musk
Former Twitter exec Yoel Roth (left) slammed Twitter owner Elon Musk (right) after he reinstated an account that had shared an obscured image of child torture.

Getty

Elon Musk says dark mode will be Twitter's default option because it's 'better in every way'

Tech Insider
Elon Musk is rebranding Twitter.
Elon Musk's Twitter rebrand has garnered mixed reviews.

Emin Sansar/Anadolu Agency via Getty Images

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