The fragrances successful women are wearing this year, from expensive Aesop scents to a Gucci perfume dupe

Tech Insider : Business
Vintage woman with perfume bottle and twinkles around

Getty Images; iStock; Natalie Ammari/BI

6 of the best scents to wear this winter, according to professional perfumers

Tech Insider : Business, Style
three bottles of perfume on a vanity with a mirror and a bowl of brushes
Winter is a great time for sweet and natural-smelling fragrances.

Africa Studio/Shutterstock

I own a collection of over 100 perfumes. Here are 3 red flags I look out for when shopping for fragrances.

Tech Insider
Eliza standing in front of a wall with shelves displaying her perfume collection.
I own over 100 perfumes and know what to look out for when buying a fragrance.

Eliza Partington

8 scents everyone needs in their perfume collection, according to a former fragrance consultant

Tech Insider
rows of perfume bottles in a shop
I sold perfume at Ulta for two years.

Africa Studio/Shutterstock

How Glossier's perfume saved it from the millennial dustbin

Tech Insider
Glossier You
"You" perfume, Glossier's viral hit with Gen Z, has saved it from the dustbin of once-hot millennial-focused products.

Glossier

8 of the best scents to wear this summer, according to professional perfumers

Tech Insider
bottles of perfume on a metal tray with little flowers beside it
Summer is all about light floral, citrus, and fruity scents.

Pixel-Shot/Shutterstock

7 of the best scents to wear this spring, according to professional perfumers

Tech Insider
Four colorful perfume bottles situated in the sunlight act as vases that hold single-stem flowers.
Spring weather doesn't just call for a wardrobe change, switching to a fresh, light fragrance is another way to update your style.

Iryna Veklich/Getty Images

AI is helping fragrance companies unlock the sensational possibilities of smell

Tech Insider
A perfume bottle
"Fragrance is really a kind of black box," Johan Chaille de Nere, Givaudan's director of digital transformation, told BI.

Julia Dufosse for BI

Smell is perhaps the most powerful human sense. Think about the scent of fresh lavender or an evergreen forest; these might bring you peace or remind you of something unpleasant. Either way, you don't have control over how they affect you.

Target shoppers say the store's dupes of luxury perfumes smell better than the real things

Tech Insider
Target perfume and Tom Ford perfume.
Finery's Not Another Cherry scent is said to be a dupe of Tom Ford's Lost Cherry. 

Target and Tom Ford

The secret status symbols hiding in plain site

Tech Insider

Status symbols have gotten quieter but no less expensive. Here's a guide to the quiet luxury items that are trending this year.

Subscribe to Perfume