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Elon Musk's giant 'X' sign is going to cost his landlord fees for building without a permit

Tech Insider
Elon Musk, wearing a suit and smiling, raises his hands with palms facing the camera
Elon Musk in June 2023 at the Viva Tech conference.

Chesnot/Getty Images

Complaints about Elon Musk's giant light-up 'X' sign accused the company of creating a 'massive nighttime nuisance' and showing 'zero respect' for its neighbors

Tech Insider : Technology
The X sign lit up at night on the company's San Francisco building
Musk is in the process of rebranding Twitter to "X."

Noah Berger/AP

Elon Musk's X Corp is suing a nonprofit organization that tracks hate speech over its claims about Twitter

Tech Insider
Elon Musk
Elon Musk's X Corp is suing a nonprofit organization.

Chesnot / Getty Images

It looks like Elon Musk got a pass to have Twitter renamed to the single character 'X' on the App Store — even though it appears to go against Apple's rules

Tech Insider
A screenshot of the
The social media site formerly known as "Twitter" is now officially "X" on the Apple App Store. The change is accompanied by the app's new tagline, "Blaze your glory!"

Screenshot from the App store.

Twitter HQ won't move out of San Francisco despite 'doom spiral' affecting the city, Elon Musk says

Tech Insider
Elon Musk stares tersely, and people walk past a beige brick office building with a Twitter sign on the side of it.
Elon Musk and Twitter's San Francisco headquarters.

LUDOVIC MARIN/POOL/AFP via Getty Images; Tayfun Coskun/Anadolu Agency via Getty Images

San Francisco authorities say they still can't access Twitter HQ's roof to inspect Elon Musk's 'unsafe' X sign

Tech Insider
The X sign lit up at night on the company's San Francisco building
The X sign lights up at night.

Noah Berger/AP

Before-and-after video from inside Elon Musk's new X-themed HQ shows old Twitter bird logos coming down and lots of black paint

Tech Insider
A worker removed the
A worker removed the "Twitter" sign from the company's headquarters after owner Elon Musk renamed it "X."

Justin Sullivan/Getty Images

If Elon Musk understood anything about China, he'd know his attempt to make X a super app like WeChat is doomed to fail

Tech Insider
Elon Musk's ambitions to make
Elon Musk's ambitions to make "X" an everything app like China's WeChat could be a huge misfire.

Chesnot via Getty Images; Dan Kitwood via Getty Images

What does Elon Musk's 'Burnt Hair' perfume really smell like? We asked our newsroom to do a blind test of the new fragrance.

Tech Insider
Burnt Hair
Elon Musk launched a $100 perfume called 'Burnt Hair' in October 2022. We asked Insider staffers to test it out.

Lakshmi Varanasi

You may hate what Twitter — sorry, X — has become. But it's just what the company needs right now, brand experts say.

Tech Insider
Elon Musk presses his hands together while wearing a suit. His photo is stitched to an image of a large black X sign being installed on top of a multi-story brown building.

ALAIN JOCARD/AFP // Tayfun Coskun/Anadolu Agency

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