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A neon Allbirds sign on the side of a grey building.
Allbirds announced weak earnings in August.
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Allbirds cofounder Tim Brown poses for a photo in his native New Zealand.
Allbirds cofounder Tim Brown poses for a photo in his native New Zealand.
Tech Insider : Economy
Amid the rising tide of the ocean's waves are floating ephemera of environmental marketing: A large orange billboard that says
Campaigns to help the environment aren't working. We need better messaging.
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Eid Mubarak, everyone. I'm Diamond Naga Siu, and I'm in the market for a new pair of running shoes.

I'm not a competent runner. But now that the rain has finally stopped, I want to explore San Diego by foot. And walking is just too slow.

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Allbirds Chief Brand Officer Kate Ridley is among the Nike and Adidas veterans in the company's new Portland footwear office.
Kate Ridley, Allbirds' chief brand officer, is among the Nike and Adidas veterans in the company's new Portland footwear office.
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John Donahoe
Nike CEO John Donahoe touted the company's direct-to-consumer efforts ahead of its earnings call.
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Allbirds on Thursday announced a disappointing earnings report.
Allbirds on Thursday announced a disappointing earnings report.