His wife had a common skin condition and tried expensive creams for over 20 years. She became 'patient zero' for his personalized skincare company — and had clear skin in a month.

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Photo collage featuring Musely's founder Jack Jia, surrounded by some of their products for personalized treatments for acne, rosacea, dark spots, and other skin conditions
Personalized skincare brands like Musely are using telehealth to offer consumers prescription products without a trip to the doctor's office.

Musely; Alyssa Powell/BI

Bethenny Frankel says she's tried about 1,000 beauty products. Here are 6 of her favorites.

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Bethenny Frankel

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Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.

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Gen Alpha skincare
Gen Alpha is driving a sales boom in skincare. But why are they buying antiaging products? (stock image)

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I've been a makeup artist for 7 years. Here are 9 products I get from Sephora for under $25.

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A hand holds a glass tube with concealer in it and a metal cap in front of a white wall
I get plenty of great products at Sephora for under $25.

Morewa Osawaru

A 'Shark Tank' beauty brand was criticized for lacking deep foundation shades. It tried to fix it and made it worse.

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Golloria George in a TikTok video about Youthforia's 600 shade foundation.
Content creator Golloria George criticized Youthforia's darkest foundation shade.

Golloria George

I worked at Sephora for 11 years. Here are my favorite products under $20 at the retailer.

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A hand holds a $20 bill in front of a Sephora store inside of a mall
Customers can pick up a great product at Sephora for $20 or less.

Nora Candreva

Selena Gomez's makeup brand is worth $2 billion — but she has no plans to sell

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Selena Gomez attends a Rare Beauty event in Beverly Hills, California.
Selena Gomez attends a Rare Beauty event in Beverly Hills, California.

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I've worked at Sephora for a year. Here are 8 products I swear by for a full face of makeup.

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A hand with yellow fingernails holds a white rectangular package of Drunk Elephant B-Goldi bright drops
There are a few products I love to get at Sephora, like the Drunk Elephant B-Goldi bright illuminating drops.

Jimena Venegas

That lipstick review could have been written by AI

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a bunch of lipsticks
Beauty products like lipsticks can be tricky to shop for online.

Maryna Terletska

7 of the best scents to wear this spring, according to professional perfumers

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Four colorful perfume bottles situated in the sunlight act as vases that hold single-stem flowers.
Spring weather doesn't just call for a wardrobe change, switching to a fresh, light fragrance is another way to update your style.

Iryna Veklich/Getty Images

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