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creator-economy

Apple is making enemies among creators by hitting Patreon with a 30% tax — but there's a loophole

Wed, 08/14/2024 - 17:28

Apple's Tim Cook and Patreon's Jack Conte collaged side by side — Apple will take 30% of transactions made within Patreon's iOS app starting in November.
Jerod Harris/Getty Images; Justin Sullivan/Getty Images

Media, Tech, patreon, apple, creator-economy, Influencers, Creators

An M&A expert says creator-economy companies need to look beyond influencers to grow

Mon, 08/12/2024 - 12:23

John Lambros, co-head of US technology at the M&A advisory Houlihan Lokey — John Lambros, cohead of US technology at the M&A advisory Houlihan Lokey.
Houlihan Lokey.

Media, Tech, Advertising, limited-synd, houlihan-lokey, creator-economy, Influencers

How Pinterest became a secret weapon for a social-media marketer and boosted her revenue by $30,000 a month

Thu, 08/08/2024 - 10:29

Kenda Laney — Colorado-based creator Kenda Laney uses Pinterest to direct traffic to her social media accounts and sell digital products.
Kenda Laney

Media, Advertising, Tech, creator-economy, Influencers, pinterest, tiktok

The internet's love affair with YouTube's biggest star is showing cracks

Tue, 08/06/2024 - 11:40

The MrBeast Feastables launch at Sydney Opera House — Jimmy Donaldson, known as MrBeast, has recently faced backlash.
Don Arnold/Getty Images

Media, Advertising, Tech, BI Prime, limited-synd, Creators, creator-economy

Seeking nominations for the most influential TikTok talent managers and agents in 2024

Fri, 07/05/2024 - 17:05

Jorge Alvarez — TikTok creator Jorge Alvarez.
Courtesy of Alvarez

Media, Advertising, Tech, creator-economy, Influencers, tiktok, managers

How YouTube became a TV powerhouse and how much ad revenue it makes

Mon, 06/24/2024 - 16:33

MrBeast — YouTube star MrBeast.
Alberto E. Rodriguez/Getty Images

Media, Advertising, Tech, youtube, creator-economy, streaming-wars, tv-advertising

Read the pitch decks from these 34 creator-economy startups that helped them raise millions of dollars

Wed, 06/12/2024 - 08:30

A slide from Punchup Live's pitch deck that it used to raise its $1 million pre-seed round. — A slide from Punchup Live's pitch deck that it used to raise its $1 million pre-seed round.
Courtesy of PunchUp

Media, Advertising, Tech, pitch-deck, pitch-decks, creator-economy, Influencers

Seeking nominations for the top VCs backing the creator economy in 2024

Tue, 06/11/2024 - 15:10

Creator economy VCs from left to right: Jenny He, Marlon Nichols, Paige Finn Doherty, Wayne Hu — Top VCs funding creator economy startups in 2023 from left to right: Jenny He, Marlon Nichols, Paige Finn Doherty, and Wayne Hu
Courtesy of Position Ventures; MaC Venture Capital; Behind Genius Ventures; Signal Fire; Sydney Bradley/Insider

Media, Advertising, Tech, Startups, VC, Investors, Startups

How to promote OnlyFans, according to creators

Tue, 05/21/2024 - 09:31

OnlyFans creator Charlotte Lavish — OnlyFans creator Charlotte Lavish promotes her business on TikTok.
Charlotte Lavish

Media, Tech, OnlyFans, Creators, Influencers, creator-economy

How to get paid and make money as a content creator

Thu, 05/16/2024 - 09:04

Catarina Mello teaches a course about being a full-time influencer. — Catarina Mello is a travel influencer who made over $1 million teaching an online course.
Courtesy Catarina Mello

Media, Advertising, Tech, Influencers, income-streams, content-creators, creator-economy

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