MrBeast
YouTube star MrBeast.
  • YouTube dominates streaming TV viewing, surpassing Netflix in 2023 viewership metrics.
  • Streaming now accounts for 39% of TV viewing time, with YouTube leading for 12 months.
  • Here's a breakdown of YouTube's rise to $8.1 billion in quarterly ad revenue.

People are catching on to the fact that YouTube is ruling TV.

Streaming is quickly replacing traditional TV, and the place people are spending much of their time watching streaming video is YouTube.