How Pinterest became a secret weapon for a social-media marketer and boosted her revenue by $30,000 a month

• Kenda Laney earns over $30,000 monthly by directing her Pinterest audience to her company's website.
• The 23-year-old creator, a cancer survivor, leveraged her social media skills to launch Laney Media.
• Pinterest's searchability and ease of content creation drive significant traffic, she said.

Horseback riding and cancer. That's what 23-year-old Kenda Laney thinks of when she reflects on the start of her career in social media.

Diagnosed at birth with bilateral retinoblastoma, the Colorado-based creator and social-media marketer discovered at a young age that competing in rodeos helped her take her mind off her health condition. It was through this circuit that she met a woman who would ask her for help managing her Instagram and Facebook business accounts.