brand-supplied

The online world has never been more saturated with brands selling products. And with consumers making purchasing decisions across multiple touchpoints, advertisers need to meet them across the entire marketing funnel to really drive impact and significant business results.

By Allison McLellan, Indeed senior content writer, employer content marketing

By Premkumar Balasubramanian, senior vice president, chief technical officer, Hitachi Digital Services

A staggering number of businesses are realizing the positive impact AI can have on marketing, personalization, and customer experience. But under the hood, AI efforts are only as good as the data powering them. 

2023 was a breakout year for generative AI that significantly advanced how companies build and deploy AI-powered products and experiences. 

By Jim Kavanaugh, cofounder and CEO, World Wide Technology 

The rapid advancement of generative AI is forcing CEOs and other executive leaders to move swiftly to digitally transform their businesses and take chances in the name of innovation — all while doing so in a responsible and secure way. 

By Kelly Ducourty, Chief Customer Officer at UiPath 

AI has become ubiquitous, driving companies to explore its applications for revenue growth, enhanced customer experiences, improved employee experiences, and competitive advantage.