Rolex resale prices will likely continue to fall — and that could make it easier to buy a new one

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Three Rolex watches on display in a glass case.
The slide in resale prices could lower retail sales of new Swiss watches by 5% through the rest of the year, Morgan Stanley estimates.

Jordan Hart/BI

How counterfeit Rolexes are produced and distributed, according to an investigator

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Rob Holmes is a private investigator. He works with major luxury-watch brands to track down fakes and stop them from getting to market.

An 11-year-old girl is going viral on TikTok after showing off her luxury outfits including a $124,000 watch and a $31,000 handbag

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Moo Abraham at London Fashion Week 2023.
Moo Abraham is a viral TikTok sensation.

Love Luxury

A big investor in a top luxury watch retailer dumped millions of shares after Rolex struck a deal to run its own stores

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Man looking on luxury watches Rolex on his hand.
Man looking on luxury watches Rolex on his hand.

AS photo studio / Shutterstock

Rolex wants more control of its retail sales — and the move has sent shares of a top luxury watch dealer down 21%

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Watches of Switzerland, Rolex retail store
Retail store Watches of Switzerland sells Rolex watches, but its market share could be under threat now.

Peter Dazeley / Getty

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