Peacock gained 3 million subscribers during the first week of the Olympics. Will they stay?

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Canadian sprinter Aaron Brown in the 4 x 100m Relay Round 1 of the Paris Olympics, August 2024
Peacock's Olympics coverage featured every single event at the Paris games, including the men's 4 x 100m Relay

Europa Press Sports/Getty Images

Peacock's NFL subscriber bump looks like it's over

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Taylor Swift celebrating with fans during the Miami Dolphins/ Kansas City Chiefs game in January 2024 in Kansas City.
Taylor Swift with fans during the Kansas City Chiefs-Miami Dolphins playoff game in January. Fans who weren't at the stadium had to get a Peacock subscription to watch the game.

Jamie Squire/Getty Images

"We need to take risks" Peacock CMO Shannon Willett's favorite mistake and the lessons she learned from it.

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Read the original article on Business Insider

How to log into Peacock on a computer or mobile device, and what to do if you can't log in

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A hand holding a phone with the peacock logo on the screen.
The Peacock login process is simple, though you could run into a few potential issues.

Rafael Henrique/SOPA Images/LightRocket via Getty Images

What Comcast's new Netflix, Peacock, Apple TV+ streaming bundle tells you about the industry's economics

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Apple TV +, Peacock, and Netflix logo inside a lasso

Michael Burrell/Getty, Tyler Le/BI

Why you don't really want Big TV to bring back 'the bundle' for your streaming services like Hulu, Max, and Netflix

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A meat package with Hulu, Netflix, and HBO Max logos
Some Big Media companies are trying to package streaming services together in an old-fashioned bundle. You don't really want that to happen.

Coprid/Getty, MirageC/Getty, Tyler Le/BI

Why America loves the NFL

Tech Insider : Sports, Sports
A bald eagle holding a football
The NFL holds a unique space in Americans' hearts and minds, even as the media landscape has fractured into smaller and smaller niches.

iStock; BI

Peacock reportedly signed up 2.8 million subscribers for its NFL playoff game

Tech Insider : Sports, Sports
The Kansas City Chiefs/Miami Dolphins
The Kansas City Chiefs/Miami Dolphins playoff game looks like it was a huge hit for Peacock and Comcast, the streaming service's owner.

Jamie Squire/Getty Images

Was the NFL's first streaming playoff game a success? We still don't know.

Tech Insider : Sports
Taylor Swift gives fans a high-five during the NFL playoff matchup between the Chiefs and Dolphins.
Taylor Swift gives fans a high-five during the NFL playoff matchup between the Chiefs and Dolphins. Around 23 million to 26 million people watched the game on Peacock.

Jamie Squire/Getty Images

Peacock and the NFL's big streaming bet pays off as Chiefs-Dolphins playoff game set a US viewership record

Tech Insider : Sports, Sports
The Kansas City Chiefs/Miami Dolphins
The Kansas City Chiefs played the Miami Dolphins on Saturday.

Jamie Squire/Getty Images

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