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lowe's
Lowe's shoppers tends to skew more rural than their more urban counterparts at Home Depot.
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walmart shopper
Walmart's typical shopper in the US is a white woman between 60 and 78 years old, who is married and living in the suburbs, Numerator found.
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Home Depot
Numerator found that Home Depot's typical shopper is a white woman over 60 years old who owns her home in the suburbs.