Surge pricing is coming to theme parks

Tech Insider
General view of the entrance to LEGOLAND California during the LEGOLAND California Dino Valley Grand Opening at LEGOLAND California on March 22, 2024 in Carlsbad, California
Legoland theme parks and others in the Merlin Entertainments portfolio will introduce "dynamic pricing" for visitors starting later this year.

Daniel Knighton/Getty Images

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