Tech Insider

Generative AI has the power to revolutionize and expand the creator economy. Already, brands and creators are experimenting with ChatGPT, DALL-E 2, and other models to develop creative briefs, text, video thumbnails, and images. Social platforms and creator economy startups are rolling out generative AI tools but due to major limitations, generative AI won't replace creators.

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  • Only one-fifth of US adults believe that AI-generated content may not contain errors
  • As the drive to combat burnout builds, Generative AI has inserted itself into low-risk functions
  •  According to Morning Consult 52% of consumers believe that generative AI will stick around

Generative AI can already do much of the work and low-skilled labor that powers modern media and advertising.

Tech Insider

Generative AI has the power to revolutionize and expand the creator economy. Already, brands and creators are experimenting with ChatGPT, DALL-E 2, and other models to develop creative briefs, text, video thumbnails, and images. Social platforms and creator economy startups are rolling out generative AI tools but due to major limitations, generative AI won't replace creators.

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Nisha Vora
Nisha Vora, the creator of Rainbow Plant Life, tested ChatGPT's cauliflower curry recipe.
Tech Insider

Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools aren't the solution for every marketing scenario. 

Attitudes of US Adults Toward the Use of Generative AI in Social Media, Jan 2023
Tech Insider

AI tools like ChatGPT and DALL-E2 can provide marketers with creative ideas, save them time, and even generate imagery and video for content. But they also present risks such as inaccuracies, copyright infringement, and plagiarism. 

AI Can Help Content Marketers But Can't Replace Them
Tech Insider

Many social media marketers are already experimenting with generative AI tools. However, these fascinating new tools aren't the solution for every marketing scenario. 

Attitudes of US Adults Toward the Use of Generative AI in Social Media, Jan 2023
Tech Insider

Generative AI has the power to revolutionize and expand the creator economy. Already, brands and creators are experimenting with ChatGPT, DALL-E 2, and other models to develop creative briefs, text, video thumbnails, and images. Social platforms and creator economy startups are rolling out generative AI tools but due to major limitations, generative AI won't replace creators.