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Creators

I got laid off from Meta. Here's how being a TikTok and Instagram creator gave me more time to evaluate my future after being let go.

Fri, 03/31/2023 - 05:52

Rawan got laid off from her product-marketing job at Meta in November 2022. — Rawan, who prefers not to publicly disclose her last name, got laid off from her product-marketing job at Meta in November 2022.
Rawan

Media, Advertising, Tech Insider, as told to, meta, facebook, Instagram

How Instagram nano influencers make money with under 10,000 followers

Fri, 03/17/2023 - 15:28

Jalyn Baiden — Jalyn Baiden is a full-time skincare influencer.
Emmanuel Baiden

Media, Advertising, Tech Insider, Nano influencers, Instagram, Influencers, Creators

How to create an influencer media kit to get brand deals

Fri, 03/17/2023 - 15:13

Marina Mogilko — Marina Mogilko
Marina Mogilko

Media, Advertising, Tech Insider, Influencers, youtube, Instagram, tiktok

I'm the founder of Gen-Z for Change and a freshman at Harvard. Here's how I balance my day so I don't miss out on the college experience while building my non-profit.

Thu, 03/02/2023 - 06:00

Aidan Kohn-Murphy — Aidan Kohn-Murphy founded Gen-Z for Change.
courtesy of Kohn-Murphy

Small Business, Entrepreneurship, Creators, Features, Non-Profits, Founder, College student

I was an early YouTube creator. Here’s what I noticed about Susan Wojcicki’s legacy of improving the platform over 10 years.

Sun, 02/26/2023 - 09:43

Susan Wojcicki, YouTube — YouTube CEO Susan Wojcicki has announced plans to step down.
Getty

Tech Insider, Enterprise, Creators, youtube, Creator economy, Susan Wojcicki, Content Creators

Seeking nominations for women startup founders in the creator economy. Nominate yourself or someone you know.

Fri, 02/03/2023 - 10:48

Amber Venz Box — Amber Venz Box is the founder of affiliate-marketing platform LTK.
Courtesy of LTK

Media, Advertising, Tech Insider, Startup, Startup Founders, Influencers, Creator economy

Instagram got popular by favoring big brands over cool content — which is why it's now losing to TikTok

Thu, 02/02/2023 - 05:01

Instagram is a victim of its own success. The reason it became popular is the reason it can't beat TikTok.

Getty; Marianne Ayala/Insider

Instagram is becoming as uncool as Facebook — and it has only itself to blame

Tech Insider, Media, Discourse, Creators, Nordic, Advertising, News

A TikToker is facing backlash for arguing that it's OK to lie about sponsored products amid the 'MascaraGate' scandal

Fri, 01/27/2023 - 14:22

Mads Lewis wearing a blue dress at an awards show red carpet. — Lewis is facing headwinds for defending Nogueira amid 'MascaraGate'.
Michael Tullberg

Media, Advertising, Creators, Digital Culture, Mascara, tiktok, Mikayla Nogueira

A TikToker said he won an award for being the first to Google an obscure phrase. The elaborate hoax reached millions and sparked a copycat trend.

Thu, 01/26/2023 - 12:49

A fake Google award. — A TikToker with over 334,000 followers created a fake Google award.
TikTok: @legbootlegit

Media, Entertainment, Creators, Digital Culture, google, tiktok, Viral

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